Behind the Creation: Venia 24 Villefranche
Behind the Creation: Venia 24 Villefranche
Join the content team at Waldor & Co. behind the making of the Venia 24 Villefranche campagin.
A petite and elegant timepiece
We wanted to create a petite timepiece that spoke of elegance. A blend of traditional design elements with modern aesthetics. The watch took shape with petite dimensions and a minimalistic round dial with dauphine style hands and roman numerals.
A tribute to the early 80s
We wanted this vision to reflect in our campaign, transporting viewers to a world where the past meets the present. To accomplish this, we decided to shoot the campaign with a vintage Ferrari, a tribute to the early 80s.
The perfect balance
From design to campaign, the Venia 24 Villefranche embodies our commitment to finding the perfect balance between classic design and modern aesthetics.
The Garbo Edit
Waldor & Co. and the estate of Greta Garbo™ are marking her 120th birthday with a limited collaboration, where Hollywood glamour meets Scandinavian minimalism.
Eternal 22 meets Pavé
The new Eternal 22 Bellagio Pavé is a sophisticated fusion of two of our most iconic design elements, now brought together in a new statement piece.
A New Era of Sophistication: Meet the Avant 42 ...
The Avant 42 Cap Mala is a bold reinterpretation of the classic sport watch—designed for those who appreciate refinement without compromising on performance.